No canonical chain
What the check finds
The canonical points to a page that itself points somewhere else. Chains are not followed reliably, so the wrong URL can end up indexed.
Why it matters for AI answers
Search engines may not follow a canonical that points to another canonical. The page that gets indexed, and cited in AI answers built on search, may be the wrong one.
How to fix it
- Point each canonical directly at the final preferred URL in one step.
- Give the preferred URL a self-referencing canonical.
- Re-check after site moves, which often leave old canonicals pointing at retired URLs.
Related checks
Review this finding in context: Indexability and crawlability guide ›
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