Audit checks
- Indexability and crawlability
Whether crawlers can find and index the pages: robots rules, sitemaps, canonicals.
- AI access and guidance
What robots.txt and the AI guidance files tell AI crawlers they may do.
- Metadata and on-page SEO
Titles, descriptions and tags that say what each page is.
- Structured data
JSON-LD that lets AI engines read each page as an entity.
- Performance and Core Web Vitals
Lighthouse page speed and Core Web Vitals, mobile and desktop.
- Content quality
The page text itself: headings, length, readability.
- Security and technical hygiene
HTTPS and Lighthouse best-practices checks.
- Links and resources
The links on each page and the resources they load.
- Accessibility
Lighthouse accessibility checks on each page.
- AI shopping
What shopping agents need from a store, scored only for brands that sell online: product facts, UCP, agents.md, returns.
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