Earned
Publishers and independent sites that write about the brand.
Reviews, guides and news on independent sites carry trust the brand's own pages cannot. AI models cite them often.
In GeckoCheck: Sources
Related terms
Source type
What kind of site a source is: owned, earned, affiliate, social or competitor.
Earned citations
Citations of outside pages that mention the brand.
Publisher
A site that publishes content the AI models cite, such as a magazine, review site or forum.
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