Journey drop-off
The steepest fall in the brand's presence from one journey stage to the next.
Buyers move from stage to stage. A sharp fall shows where the brand loses them, and that stage is often the first place to work on.
In GeckoCheck: Customer Journey
Related terms
Customer journey stage
A step a buyer goes through, from discovery to referral, each with its own queries.
Stages at risk
Journey stages that need attention because the brand is weak, slipping or spoken of negatively there.
Funnel health
How much of the customer journey is healthy on each AI model: present, holding steady and well spoken of.
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