Positive sentiment
The share of AI answers that name the brand and describe it positively.
How well the models speak of the brand when they do name it.
It is read only where the brand appears, so it can be high while presence is low.
In GeckoCheck: Sentiment
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Negative sentiment
The share of AI answers that name the brand and describe it negatively.
Neutral sentiment
An AI answer that names the brand without praising or criticizing it.
AI presence
How strongly the brand appears in AI answers: the share of tracked queries where a model names it, weighted by prominence.
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