Product facts
The details shopping agents compare: price, identifiers, availability, shipping and returns.
When product facts are marked up on the page, agents can read and compare them; when they are missing, agents guess or skip the store.
In GeckoCheck: Store, Brand identity
Related terms
AI shopping
AI assistants helping people choose, compare and buy products, and sending them to stores.
Structured data
Code on a page that states plainly what it is about, so AI engines read it as a product, an organization or an article.
Shopping agent
An AI assistant that can browse a store and buy on a person's behalf.
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