Expected uplift
How much more often the brand is expected to show up in category answers once a piece of work is live.
It is read on the AI model where the work matters most, and it is what the work aims at. The next report shows what actually changed.
In GeckoCheck: Action Hub, Studio
Related terms
Action
One piece of work inside a workstream, from a page rewrite to a post or an outreach email.
AI presence
How strongly the brand appears in AI answers: the share of tracked queries where a model names it, weighted by prominence.
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