AI presence
How strongly the brand appears in AI answers: the share of tracked queries where a model names it, weighted by prominence.
A high figure means the models name the brand often and early, and recommend it rather than mention it in passing. A low figure means they mostly answer without the brand.
It says nothing about whether what they say is good; that is sentiment.
In GeckoCheck: Home, AI models, Customer Journey
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Share of voice
The brand's slice of the AI conversation against tracked competitors, across citations, mentions and sources.
Positive sentiment
The share of AI answers that name the brand and describe it positively.
Queries named
The tracked queries where at least one AI model names the brand.
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