Finding
Something the report shows that is worth acting on, such as a gap, a fall or a negative theme.
Every finding carries a move. Acting on it turns it into work in the Action Hub.
Related terms
Action
One piece of work inside a workstream, from a page rewrite to a post or an outreach email.
Project
The work for one goal: the pages, evidence and actions that serve it.
Next moves
The few actions most worth taking now, drawn from the report's findings.
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