Next moves
The few actions most worth taking now, drawn from the report's findings.
Each move can be sent to the Action Hub as work.
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Related terms
Executive report
A short summary of where the brand stands in the report and what changed.
Finding
Something the report shows that is worth acting on, such as a gap, a fall or a negative theme.
Action
One piece of work inside a workstream, from a page rewrite to a post or an outreach email.
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