Brand identity

The facts, voice and look Studio writes from, and the company record AI assistants read about the brand.

Studio states only the facts kept here, in the brand's voice, for its personas.

In GeckoCheck: Brand identity

Related terms

Where the work gets drafted: page rewrites, new pages, briefs, posts and presentations, each reviewed before it goes live.

A kind of buyer the brand serves. A query can belong to one persona, several, or all of them.