Persona
A kind of buyer the brand serves. A query can belong to one persona, several, or all of them.
Personas show how the AI models answer different buyers, and Studio writes for them by name.
In GeckoCheck: Brand identity, Sentiment
Related terms
Tracked query
A question people ask AI assistants about the brand's category, measured in every report.
Brand identity
The facts, voice and look Studio writes from, and the company record AI assistants read about the brand.
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