Market average
The average of every tracked brand on the same measure, scope and model.
It is the line to read the brand against: above it, the brand takes more than an even share; below it, less.
In GeckoCheck: Competition
Related terms
Peer average
The average of the brand's tracked peers on the same measure and model.
Share of voice
The brand's slice of the AI conversation against tracked competitors, across citations, mentions and sources.
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