Share of voice
The brand's slice of the AI conversation against tracked competitors, across citations, mentions and sources.
How much of the conversation about this category belongs to the brand rather than to competitors.
AI presence asks whether the brand is there; share of voice asks how much room it takes beside everyone else.
In GeckoCheck: Home, Competition
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AI presence
How strongly the brand appears in AI answers: the share of tracked queries where a model names it, weighted by prominence.
Citation share
Of every page the AI models cited in this scope, how many are the brand's own.
Weighted signals
Citations, mentions and sources counted by their strength, not equally.
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