Why does a figure show a dash?

A dash means nothing was measured there, never a zero.

What it tells you

A model that was not measured in a report, a period with no recorded sources, or a reading with too few queries to judge all show a dash. A real zero prints 0%.

AI presence
How strongly the brand appears in AI answers: the share of tracked queries where a model names it, weighted by prominence.
Citation share
Of every page the AI models cited in this scope, how many are the brand's own.

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Why does a figure show a dash?

What it tells you

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