Source type
What kind of site a source is: owned, earned, affiliate, social or competitor.
Each type is won a different way. Owned pages are written by the brand, earned pages by publishers, social posts on platforms the brand can post to.
In GeckoCheck: Sources
Related terms
Owned
Pages the brand publishes itself.
Earned
Publishers and independent sites that write about the brand.
Affiliate
Partner and reseller pages that sell or promote the brand.
Social
Platforms the brand can post to, such as Reddit, YouTube or LinkedIn.
Competitor source
A competitor's own site, cited in answers on the brand's queries.
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