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Citation share

Of every page the AI models cited in this scope, how many are the brand's own.

What it tells you

Whether the models send readers to the brand's own pages when they answer. A model can name the brand and still cite a review site or a competitor instead.

How it is measured

  • Every page a model cites in its answers is counted once, and the pages on the brand's own sites are the share.
  • Only reports that recorded their sources are counted, so a report with no recorded sources is left out rather than read as zero.

What moves it

  • Pages that answer a query better than the page the models cite today.
  • Structured data and clear headings, so a model can quote the page. Technical Audit checks both.

Seen in the app on: Home, Sources, Customer Journey

See which pages the models cite instead.

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