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AI presence

How strongly the brand appears in AI answers: the share of tracked queries where a model names it, weighted by prominence.

What it tells you

A high figure means the models name the brand often and early, and recommend it rather than mention it in passing. A low figure means they mostly answer without the brand. It says nothing about whether what they say is good; that is sentiment.

For the product overview of visibility monitoring, competitor benchmarking, and source tracking, see GeckoCheck Intelligence. This is a public product overview, not the signed-in report.

How it is measured

  • Every tracked query is asked on each AI model in the report, and each answer is read for whether the brand appears and how prominently.
  • Named first and recommended counts for more than a mention near the end.
  • An answer that never names the brand still counts, so presence falls when a model leaves the brand out.
  • Each model is read on its own. Where the app shows one figure across models, it says Blended beside it.
  • A dash means that model was not measured in the report. It is never a zero.

What moves it

  • A page on the brand's site that answers the query directly, in the words people use.
  • Being cited by the publishers the models already lean on. Sources shows which ones.
  • Facts about the brand that agree everywhere they appear.

Seen in the app on: Home, AI models, Customer Journey, Tracked queries

See the journey stages where the brand is missing.

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