AI presence
How strongly the brand appears in AI answers: the share of tracked queries where a model names it, weighted by prominence.
What it tells you
A high figure means the models name the brand often and early, and recommend it rather than mention it in passing. A low figure means they mostly answer without the brand. It says nothing about whether what they say is good; that is sentiment.
For the product overview of visibility monitoring, competitor benchmarking, and source tracking, see GeckoCheck Intelligence. This is a public product overview, not the signed-in report.
How it is measured
- Every tracked query is asked on each AI model in the report, and each answer is read for whether the brand appears and how prominently.
- Named first and recommended counts for more than a mention near the end.
- An answer that never names the brand still counts, so presence falls when a model leaves the brand out.
- Each model is read on its own. Where the app shows one figure across models, it says Blended beside it.
- A dash means that model was not measured in the report. It is never a zero.
What moves it
- A page on the brand's site that answers the query directly, in the words people use.
- Being cited by the publishers the models already lean on. Sources shows which ones.
- Facts about the brand that agree everywhere they appear.
Seen in the app on: Home, AI models, Customer Journey, Tracked queries
See the journey stages where the brand is missing.Related guides
- Share of voice
The brand's slice of the AI conversation against tracked competitors, across citations, mentions and sources.
- Citation share
Of every page the AI models cited in this scope, how many are the brand's own.
- Branded and unbranded queries
Branded queries name the brand; unbranded ones ask about the category, where models choose who to mention.
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