Gap to leader
How far the brand sits from the #1 brand, on the model where the contest is closest.
It shows the distance to close. When the brand already leads everywhere, the figure turns into its thinnest lead.
In GeckoCheck: Competition
Related terms
Lead over #2
How far ahead of the second brand the brand sits where it leads.
Rank
Where the brand places against the tracked market on each AI model.
Competitor
A brand the AI models name in the same answers, tracked beside the brand.
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