Branded and unbranded queries
Branded queries name the brand; unbranded ones ask about the category, where models choose who to mention.
What it tells you
A branded query already contains the brand's name, so the models nearly always mention it. Unbranded queries are where the brand has to earn its place, and they usually matter more.
How it is measured
- Each tracked query is marked branded or unbranded when it is planned.
- The header filter switches every figure on a page between the two, or shows both.
What moves it
- Read unbranded presence first; it is where new customers find the brand.
Seen in the app on: Customer Journey, Sentiment, Tracked queries
See the tracked queries by type.Related guides
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