Competitor
A brand the AI models name in the same answers, tracked beside the brand.
Competitors are read the same way as the brand, on the same queries and models, so the comparison is fair.
In GeckoCheck: Competition
Read the full guide ›Related terms
Share of voice
The brand's slice of the AI conversation against tracked competitors, across citations, mentions and sources.
Head to head
The brand against one competitor at a time, side by side on presence, share and sentiment.
Gap to leader
How far the brand sits from the #1 brand, on the model where the contest is closest.
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