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Neutral sentiment

An AI answer that names the brand without praising or criticizing it.

Neutral is often a missed chance: the model knows the brand but has no reason to recommend it. Clear, quotable strengths on the pages it reads can change that.

In GeckoCheck: Sentiment

Related terms

Positive sentiment

The share of AI answers that name the brand and describe it positively.

Negative sentiment

The share of AI answers that name the brand and describe it negatively.

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