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Structured data

Code on a page that states plainly what it is about, so AI engines read it as a product, an organization or an article.

Structured data is usually written as JSON-LD in the page head. It names the facts a model would otherwise have to guess: the product, its price, the company behind it and where else the company appears.

In GeckoCheck: Technical Audit

Related terms

AI readability

Whether AI models can reach and understand the brand's pages.

Audit score

One score out of 100 for the brand's site: how well AI models can reach and read it, and how sound it is.

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