Theme
A recurring idea in how the AI answers describe brands, such as price, quality or delivery.
A topic is what a query asks about; a theme is what the answer talks about. Sentiment by theme shows where the brand is spoken of well and where it is not.
In GeckoCheck: Sentiment, Competition
Related terms
Topic
A subject the tracked queries are about, and where the brand is missing from it.
Positive sentiment
The share of AI answers that name the brand and describe it positively.
Competitive themes
Recurring themes where competitors win or lose against the brand in AI answers.
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