Topic
A subject the tracked queries are about, and where the brand is missing from it.
Which subjects the conversation covers and how widely the brand appears in each. A topic with a gap is a subject the models discuss without the brand.
Related terms
Tracked query
A question people ask AI assistants about the brand's category, measured in every report.
Theme
A recurring idea in how the AI answers describe brands, such as price, quality or delivery.
AI presence
How strongly the brand appears in AI answers: the share of tracked queries where a model names it, weighted by prominence.
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