Tracked query
A question people ask AI assistants about the brand's category, measured in every report.
Tracked queries match how real buyers ask: about the category, about problems, about comparisons and about the brand itself.
Every report reads each tracked query on each AI model the brand tracks, so changes from one report to the next are like for like.
In GeckoCheck: Tracked queries
Related terms
Branded query
A query that names the brand.
Unbranded query
A query about the category, where the models choose who to mention.
Topic
A subject the tracked queries are about, and where the brand is missing from it.
Report
One period of measurement. New readings appear in the next report.
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