Unbranded query
A query about the category, where the models choose who to mention.
Unbranded queries are where the brand has to earn its place, and they usually matter more: they are how new buyers discover who to consider.
Related terms
Branded query
A query that names the brand.
Tracked query
A question people ask AI assistants about the brand's category, measured in every report.
Share of voice
The brand's slice of the AI conversation against tracked competitors, across citations, mentions and sources.
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