Metadata and on-page SEO
Titles, descriptions and tags that say what each page is.
What it tells you
Part of AI readability. These checks read the title, description and tags that tell a crawler, and an AI answer, what each page is.
Checks
Has <title>
No <title>. It is the strongest identifier a page has and the label every result set uses.
Read the documentation ›Title not too long
The title is longer than about 65 characters and will be truncated in results. The page still ranks on the full title.
Read the documentation ›Title not too short
The title is under 30 characters, which usually means it carries less context than it could.
Read the documentation ›Single <title> tag
More than one <title>. Consumers take one and ignore the rest, so which one wins is unpredictable.
Read the documentation ›Unique <title>
The same <title> as other pages on the site, so the pages cannot be told apart in a result set.
Read the documentation ›Title relevant to content
The title does not appear to match the page content. Alignment between the two helps a page match the queries it should.
Read the documentation ›Has meta description
No meta description. Google frequently writes its own from page content, so this affects presentation more than discovery.
Read the documentation ›Unique meta description
The same meta description appears on other pages, which weakens how well each page is distinguished in results.
Read the documentation ›Description relevant to content
The meta description does not match the page content, which makes it more likely Google replaces it.
Read the documentation ›Meta keywords relevant to content
The meta keywords tag does not match the content. Google has ignored this tag for many years, so the practical effect is near zero.
Read the documentation ›No duplicate meta tags
The page repeats a meta tag. Consumers take one and ignore the rest, so the outcome is unpredictable rather than broken.
Read the documentation ›Has H1
The page has no H1. The H1 is the strongest single statement of what a page is about, and extraction pipelines lean on it heavily.
Read the documentation ›Images have alt text
Images have no alt text. Alt text is content, it describes the image to crawlers and to assistive technology, but its absence does not hide the page text.
Read the documentation ›Images have title attribute
Images have no title attribute. This attribute carries very little search value; alt text is what matters.
Read the documentation ›SEO-friendly URL
The URL is not descriptive. Readable URLs help people and give a small extra signal, but opaque URLs index normally.
Read the documentation ›SEO score
The Lighthouse SEO score for this page is below 90. This is a summary, the individual SEO audits that pulled it down are listed as their own findings.
Read the documentation ›Snippets allowed
The page tells search engines not to show a text snippet from it. The page can still be indexed, but its text cannot be quoted, which removes it from answers that work by citation.
Read the documentation ›Archiving allowed
A noarchive tag stops engines keeping a cached copy; minor for AI, but it limits some tools.
Seen in the app on: Technical Audit
See how the brand's site does on these checks.Related guides
- How the audit score is built
One score out of 100 for the brand's site: how well AI models can reach and read it, and how sound it is, with AI readability counting most.
- AI readability and site health
AI readability is whether AI models can reach and understand the brand's pages; site health is how fast, safe and sound they are.
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