Product facts agents compare are marked up
What the check finds
The product markup is missing facts shopping agents compare between stores: price, currency, availability, GTIN, shipping or returns. An agent compares offers on structured data, so a fact that is only in the page text is not compared.
Why it matters for AI answers
Shopping agents compare offers on structured data. A price, stock status or return term that appears only in page text may be left out when an agent compares stores.
How to fix it
- Add schema.org Product markup with an Offer that includes price, priceCurrency and availability.
- Include identifiers such as gtin, plus brand and sku, where the product has them.
- Add shippingDetails and a MerchantReturnPolicy to the Offer.
- Check the markup with the Rich Results Test or the Schema Markup Validator.
Related checks
Review this finding in context: AI shopping guide ›
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