Return policy page present
What the check finds
No return policy page at /policies/refund-policy, where Shopify serves it. Shopping agents read it, and some assistants only check out for stores that have one.
Why it matters for AI answers
Shopping agents read the return policy before recommending or buying, and some assistants only check out with stores that publish one. Shoppers also look for it before buying.
How to fix it
- Publish a clear return policy page; on Shopify, add it under Settings > Policies so it is served at /policies/refund-policy.
- State the return window, condition rules, refund method and who pays return shipping.
- Link the page from the footer and checkout.
- Add a schema.org MerchantReturnPolicy to the product markup that matches the page.
Related checks
Review this finding in context: AI shopping guide ›
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