Brand health
How strongly and positively AI answers present the brand, less open risks, graded against peers on each model.
One reading of how the brand fares in AI answers: how often it appears, how well it is spoken of, and how many open risks hold it back.
It is graded against peer brands on each model, so the same score can read well on one model and poorly on another. When a report has no sentiment reading for a model, the score is built from the other signals.
In GeckoCheck: Home, AI models
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How strongly the brand appears in AI answers: the share of tracked queries where a model names it, weighted by prominence.
The share of AI answers that name the brand and describe it positively.
When most of a figure rests on one AI model, so losing that model would move it a lot.
The average of the brand's tracked peers on the same measure and model.
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