Category leadership
Which brand leads each category of the market, by share of voice.
A brand can lead one category and trail in the next. Category leadership shows where it stands in each.
In GeckoCheck: Catalog, Competition
Related terms
Share of voice
The brand's slice of the AI conversation against tracked competitors, across citations, mentions and sources.
Competitor
A brand the AI models name in the same answers, tracked beside the brand.
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