GEO
Generative engine optimization: the work that makes a brand easier for AI assistants to find, trust and name in their answers.
Search engine optimization earns a place in a list of links. GEO earns a place inside the answer itself, where an AI assistant names a few brands and cites a few pages.
The work covers the brand's own pages, the outside pages AI models cite, and the facts the models read about the brand.
Related terms
How often and how well AI assistants name a brand when people ask them about its category.
A page an AI answer links to as its source.
Code on a page that states plainly what it is about, so AI engines read it as a product, an organization or an article.
Whether AI models can reach and understand the brand's pages.
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