AI visibility
How often and how well AI assistants name a brand when people ask them about its category.
People now ask AI assistants which product to buy, which service to trust and which company to call. AI visibility is whether the brand is part of those answers, how prominently, and in what light.
It is read through several measures: AI presence, share of voice, citation share and sentiment, each on each AI model.
Related terms
Generative engine optimization: the work that makes a brand easier for AI assistants to find, trust and name in their answers.
How strongly the brand appears in AI answers: the share of tracked queries where a model names it, weighted by prominence.
The brand's slice of the AI conversation against tracked competitors, across citations, mentions and sources.
Of every page the AI models cited in this scope, how many are the brand's own.
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