Mention
An AI answer that names the brand in its text.
A mention can be a recommendation, a comparison or a passing reference. AI presence weighs how prominently the brand is named, not only whether it is.
Related terms
Citation
A page an AI answer links to as its source.
AI presence
How strongly the brand appears in AI answers: the share of tracked queries where a model names it, weighted by prominence.
Share of voice
The brand's slice of the AI conversation against tracked competitors, across citations, mentions and sources.
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