Sponsored placement
An advertising unit identified as paid or sponsored, rather than an independent organic answer or citation.
Record the sponsored label, advertiser, product, platform, and visible position when supporting evidence is available. The appearance of an ad is not an endorsement or proof of an organic ranking.
OpenAI states that ChatGPT ads remain separate from and do not influence its answers. Google AI Overview ads can appear above, below, or within an overview, subject to eligibility. Consult the linked guide for provider sources.
In GeckoCheck: AI ads visibility, Competitor ads, Top ad triggers
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Paid placements in AI-assisted discovery experiences, distinct from organic answers, mentions, and citations.
Two separate forms of exposure: sponsored placements and independent brand mentions or source citations.
A prompt associated with an observed advertisement in a tracked sample, not a disclosed advertiser targeting rule.
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