Paid and organic visibility
Two separate forms of exposure: sponsored placements and independent brand mentions or source citations.
A brand can appear organically while another brand appears in an ad. Record the signals separately instead of combining them into one score or describing the sponsored unit as an organic recommendation.
A competitor ad may compete for attention, but observing it alongside an organic change does not establish that the ad caused that change or affected revenue.
In GeckoCheck: AI ads visibility, Competitor ads, Top ad triggers
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Paid placements in AI-assisted discovery experiences, distinct from organic answers, mentions, and citations.
An advertising unit identified as paid or sponsored, rather than an independent organic answer or citation.
A recorded advertising outcome under specified prompt, platform, market, and time conditions.
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