Unique meta description
What the check finds
The same meta description appears on other pages, which weakens how well each page is distinguished in results.
Why it matters for AI answers
Repeated descriptions make pages look alike in results and give search and AI tools no help telling them apart, so each page is less likely to be summarised well.
How to fix it
- Write a unique meta description for each important page.
- For templated pages, build the description from page fields such as name, price or location.
- Leave the tag off rather than repeating a generic sitewide description.
Related checks
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