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SEO-friendly URL

What the check finds

The URL is not descriptive. Readable URLs help people and give a small extra signal, but opaque URLs index normally.

Why it matters for AI answers

Readable URLs help people and give search and AI tools a small extra hint about the page topic. Opaque URLs still get indexed normally, so this is a minor signal.

How to fix it

  1. Use short, lowercase words separated by hyphens, for example /running-shoes/women.
  2. Avoid session IDs and long query strings for main content pages.
  3. When changing a URL, add a 301 redirect from the old address.
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Review this finding in context: Metadata and on-page SEO guide ›

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