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AI ad observation

A recorded advertising outcome under specified prompt, platform, market, and time conditions.

A successful observation can contain an ad or no ad. A failed or unavailable observation is a separate outcome and should not be treated as a confirmed zero.

An observation count is not automatically a count of unique ads, users reached, clicks, or sales. Preserve the collection scope and declared counting rules when comparing periods.

In GeckoCheck: AI ads visibility, Competitor ads, Top ad triggers

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Related terms

Ad trigger

A prompt associated with an observed advertisement in a tracked sample, not a disclosed advertiser targeting rule.

Sponsored placement

An advertising unit identified as paid or sponsored, rather than an independent organic answer or citation.

Paid and organic visibility

Two separate forms of exposure: sponsored placements and independent brand mentions or source citations.

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