Intent
The journey stage where a buyer is ready to choose and asks where and how to buy.
Intent queries are about price, availability, delivery and where to buy. Store and product facts matter most here.
Related terms
Consideration
The journey stage where a buyer compares a short list of options.
Post-purchase
The journey stage after buying, when a customer asks how to use, fix or return what they bought.
Named as a place to buy
How often AI shopping answers send buyers to the brand's own store.
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