Post-purchase
The journey stage after buying, when a customer asks how to use, fix or return what they bought.
Answers here shape whether the first purchase turns into a good experience. Clear support and returns pages are what the models read.
Related terms
Intent
The journey stage where a buyer is ready to choose and asks where and how to buy.
Retention
The journey stage where a customer decides whether to buy again or stay.
Customer journey stage
A step a buyer goes through, from discovery to referral, each with its own queries.
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