Consideration
The journey stage where a buyer compares a short list of options.
Consideration queries ask which is better, what the differences are and what others recommend. This is where comparisons and reviews are cited most.
Related terms
Discovery
The journey stage where a buyer first learns what options exist in a category.
Intent
The journey stage where a buyer is ready to choose and asks where and how to buy.
Customer journey stage
A step a buyer goes through, from discovery to referral, each with its own queries.
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