Customer journey stage
A step a buyer goes through, from discovery to referral, each with its own queries.
Each stage carries the queries a buyer asks at that point. A brand can be strong when people compare options and absent when they first discover the category.
In GeckoCheck: Customer Journey
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The journey stage where a buyer first learns what options exist in a category.
The journey stage where a buyer compares a short list of options.
The journey stage where a buyer is ready to choose and asks where and how to buy.
The journey stage after buying, when a customer asks how to use, fix or return what they bought.
The journey stage where a customer decides whether to buy again or stay.
The journey stage where a customer recommends the brand to others.
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