Weighted signals
Citations, mentions and sources counted by their strength, not equally.
Being cited and recommended counts for more than a passing mention. Share of voice and AI presence weigh each signal this way, so a figure reflects how strongly the brand shows up, not only how often.
Related terms
Share of voice
The brand's slice of the AI conversation against tracked competitors, across citations, mentions and sources.
AI presence
How strongly the brand appears in AI answers: the share of tracked queries where a model names it, weighted by prominence.
Mention
An AI answer that names the brand in its text.
Citation
A page an AI answer links to as its source.
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