Topics
The subjects the tracked queries are about, and where the brand is missing from them.
What it tells you
Which subjects the conversation covers and how widely the brand appears in each. A topic with a gap is a subject the models discuss without the brand.
How it is measured
- Each tracked query is read for the subjects it is about.
- A topic shows how many of its queries name the brand on at least one model.
- A topic marked New was not in the previous report's conversation; it says nothing about the brand yet.
What moves it
- A page for the topic with the widest gap.
- Adding queries for a topic the plan barely covers.
Seen in the app on: Home, Customer Journey, Sentiment
See the topics with the widest gaps.Related guides
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