Discovery
The journey stage where a buyer first learns what options exist in a category.
Discovery queries are broad and unbranded. A brand missing here is not on the list buyers start from.
Related terms
Consideration
The journey stage where a buyer compares a short list of options.
Customer journey stage
A step a buyer goes through, from discovery to referral, each with its own queries.
Unbranded query
A query about the category, where the models choose who to mention.
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