Funnel health
How much of the customer journey is healthy on each AI model: present, holding steady and well spoken of.
Each journey stage is read on each model. A healthy stage has the brand present, not declining, not spoken of negatively and not losing share.
In GeckoCheck: Customer Journey
Related terms
Stages at risk
Journey stages that need attention because the brand is weak, slipping or spoken of negatively there.
Journey drop-off
The steepest fall in the brand's presence from one journey stage to the next.
Customer journey stage
A step a buyer goes through, from discovery to referral, each with its own queries.
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